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In powering Netmums Dating, White Label Dating will take care of the software, hosting infrastructure, payment processing, CRM, customer support and more, allowing Netmums to concentrate on marketing and driving traffic to their site.

The Netmums team will also receive extensive support on how best to achieve the best return on this new revenue stream from White Label Dating’s industry-leading account management team who offer digital marketing and optimisation advice for over 1,700 partners globally.

Launched in 2003, White Label Dating allows brands and individuals; such as The Independent, Evening Standard and LA News Group; to power their own-fully branded online dating sites.

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You provide your brand, website design and marketing and we do the rest. With annualised revenues approaching £50 million, the company has received a collection of accolades including fastest growing company in the South East, UK, in the Deloitte Technology Fast 50 and Deloitte Technology Fast 500 EMEA (2010-2014), highly ranked in The Sunday Times Virgin Fast Track 100 (2010-2014) and the European Media Momentum Top 50 (2011- 2014).

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Steve Pammenter, COO and co-founder of White Label Dating, said of the partnership: “We’re proud to be working in partnership with Netmums.

A real British success story, we’re delighted that we can help the UK’s biggest parenting website add real value to the already valuable contributions it has made to families nationwide.

With such an engaged community, Netmums are well placed to successfully use online dating as an additional revenue generation stream while providing their supporters with a quality, safe dating service.” – ENDS – About White Label Launched in 2003, White Label Dating offers a platform for brands and individuals to power their own dating sites that currently includes The Independent, Evening Standard, Bauer Media and Dennis Publishing as partners.White Label Dating provides the dating software, payment processing, customer support, hosting infrastructure and much more.Windsor/London, 17 March 2015: Netmums, the UK’s number one online parenting community, has partnered with award-winning online dating platform, White Label Dating®.The partnership will see Netmums launch Netmums Dating, a new dating site for single parents.Founded in 2000, Netmums is a family of community-driven sites with a loyal membership base of over 1.9 million.The launch of Netmums Dating will bring a new, valuable revenue stream for Netmums, allowing them to provide a segment of their 8 million monthly users with a new value-added service that supports one of their core missions – preventing mothers from feeling lonely or isolated.