AFA founders testified at court hearings in Washington when Senator Cantwell first pushed for the implementation of the 2005 International Marriage Broker Regulation Act (IMBRA), which, along with the 1994 Violence Against Women Act, is designed to protect women from potential abuse.
characterized as a mail-order bride service provider.
The segment explored some common negative perceptions about the mail-order bride industry, along with concerns that relationships precipitated by websites like AFA might not be completely equal; for instance, the host was concerned that women might be pushed into such relationships due to socioeconomic factors out of their control.
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The company was founded in 1995 and according to its website has since arranged 523 romance tours and 1,245 'romance socials' (as of February 11, 2016).
The purpose of these socials is to connect women from the host country with men visiting (usually from the USA) as part of a romance tour.
AFA has been featured in numerous media, including Our America with Lisa Ling.
The company was also the inspiration for a film released in 2003 entitled 2 Brothers and a Bride starring David Arquette and Tim Blake Nelson.
In the segment, owner John Adams does not dispute the fact that some men may fall victim to scamming, though he notes that such instances are rare.
AFA attempts to limit these instances by excluding non-members from these events.
A BBC reporter also attended a meetup in Ukraine and interviewed several attendees, finding that many of the men attended because they were frustrated about the prospects of finding an ideal match in the US, while many women attended in search of a partner who was responsible and could provide them with a better life.
A 2011 The Today Show segment featured AFA and one of its founders in light of the mail-order bride industry's success after the 2008 recession.