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e Harmony is an online dating website designed specifically to match single men and women with each other for long-term relationships.
Warren closed unprofitable international operations, switched advertisers, made changes to the board, No independent studies of e Harmony's methods or success rates have been published.
Prospective members complete a proprietary questionnaire about their characteristics, beliefs, values, emotional health and skills.
Matching algorithms, which the company believes matches people's core traits and values to replicate the traits of happy couples, use these answers to match members with users the company believes will be compatible.
e Harmony, which was launched on August 22, 2000, is based in Los Angeles, California; it has members in more than 150 countries and maintains operations in the United States, Australia, Canada, the United Kingdom, and Brazil. Large investors include Sequoia Capital and Technology Cross Ventures.
e Harmony was founded by Neil Clark Warren, a psychologist and author of relationship advice books, along with Greg Forgatch, Warren's son-in-law.
In the late 1990s, after more than 35 years of work as a clinical psychologist and marriage counselor, Warren decided to test his theory that certain characteristics can predict compatibility and lead to more satisfying relationships.
After three years of research in collaboration with Galen Buckwalter, Warren developed a model of compatibility that is now the basis of the company’s matching system.
The unique service that has been often noted by eharmony customers for years is the misuse of the website to incur auto-renewals from members.
Members frequently complain that the website lacks a stable cancellation for membership or the auto-renewal subscription.
Over the last three years, new memberships, retention rates and time spent on the site decreased, primarily due to increased competition.
In July 2012, the 78-year-old e Harmony founder came out of retirement to become chief executive.